Official first drop

Every Shit Starts With An Asshole

The first ESSWAA merch capsule. One slogan across clean product mockups: T-shirt, hoodie, mug, poster, sticker and tote bag.

First drop products

Shop the launch capsule

Six clean products. The same core line. Filter by what you want to wear, drink from, frame, stick or carry.

6 of 6 shown

Every Shit Starts With An Asshole T-shirt product mockup

Launch item

Wear

Every Shit Starts With An Asshole T-shirt

Big front slogan on the first-drop shirt. Clean, loud and instantly ESSWAA.

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Every Shit Starts With An Asshole Hoodie product mockup

Launch item

Wear

Every Shit Starts With An Asshole Hoodie

The warmer version of the core line. Same slogan, heavier feel, no extra clutter.

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Every Shit Starts With An Asshole Mug product mockup

Launch item

Drink

Every Shit Starts With An Asshole Mug

Desk judgement for coffee, tea and identifying the problem in every meeting.

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Every Shit Starts With An Asshole Poster product mockup

Launch item

Wall

Every Shit Starts With An Asshole Poster

A brutalist warning-poster version of the first ESSWAA line.

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Every Shit Starts With An Asshole Sticker product mockup

Launch item

Stick

Every Shit Starts With An Asshole Sticker

Small, loud and cheap enough to spread. First-drop stamp energy.

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Every Shit Starts With An Asshole Tote bag product mockup

Launch item

Carry

Every Shit Starts With An Asshole Tote bag

Reusable public judgement. Big slogan, simple layout, no busy graphics.

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Satire, not harassment

Brand jokes only

ESSWAA merch is built around site language, not named living people, private information or personal pile-ons.

Printed on demand

Checkout stays in the shop

Products are sold through the official ESSWAA shop on Shopify, fulfilled through Printful. Checkout, shipping and returns stay outside the PHP site.

Official shop

Enter the official shop

The main site stays sharp. The shop handles the buying.

Go to shop